Our Story
Founders story
Our founder's journey began after witnessing firsthand the frustration companies faced in wanting to talk about their sustainability practices but lacking the tools to effectively track and substantiate their ESG initiatives.
Driven by a desire to transform how businesses measure and communicate their sustainability efforts, our founder left behind the corporate marketing world to embark on a game changing journey.
They set out to create an accessible and affordable sustainability platform – a comprehensive tracking and reporting tool that empowers SMEs and corporate companies to unlock the full potential of their sustainability efforts.
This platform will revolutionise how businesses demonstrate their environmental, social, and governance commitments to the world.
Our Mission
We exist to empower businesses to become ESG-ready, enabling them to make a positive impact on people, the planet, and profit. We champion brands that prioritize sustainability, unlocking ESG activity for the benefit of doing good business and building enduring brands.
Our Team
Our team connects decades of brand, marketing & technology expertise with deep knowledge of ESG measurement, reporting, and governance.
Felicity Christie
Founder and CEO
Stu Christie
Chief Commercial Officer
Jose Alomajan
Chief Customer Officer (Fractional)
Stefan Rüegg
Sustainability Advisor
Peter Newey
Chief Technology Advisor
Our Values
01
We believe ESG participation is vital for good business & brands.
02
We empower businesses to achieve ESG excellence.
03
We are independent and unbiased
04
We are dedicated to continuous innovation, staying ahead in the rapidly evolving ESG landscape.
05
We are driven by globally agreed sustainability standards
Join our waitlist to stay informed about our innovative sustainability platform.
By being part of the waitlist, you'll have the opportunity to gain early access and accelerate your business's sustainability growth while positively impacting people and the planet.