Do good business.

Create enduring brands of choice.

Who We Are

The Sustainability Marketing Group is an independent, sustainability technology company for Small to Medium businesses and corporate companies looking to embrace sustainability as the future of good business.

We are for businesses that see beyond the present, for leaders who understand that the future is green, equitable, and responsible.

Environmental, Social and Governance (ESG) practices are not just increasingly a regulatory requirement but a pathway to sustainable business success and creating enduring brands of choice.

Our Mission

We are on a mission to unlock ESG activity for the benefit of doing good business and building enduring brands.

Our Promise

Making sustainability easy and accessible for everyone.

Our user-friendly ESG platform is designed to help you manage, evidence and communicate your full sustainability efforts beyond carbon counting. You'll not only comply with evolving regulations and standards but improve your brand's reputation, enhance long-term business performance, attract talent and appeal to future customers.

Create enduring brands of choice

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Create enduring brands of choice •

ESG Knowledge

Featured
Fear of greenwashing drives marketer to found a sustainability tech start up.

As anyone in marketing knows, there can often be internal challenges between what a company would like to say they do and what they actually do.

“This is not a new problem, but it is new in terms of sustainability’’ says Founder and CEO, Felicity Christie. “As consumers demand goods from businesses with more responsible practices, and as governments increasingly regulate for these improvements, the pressure is on to be seen to be doing the right thing. But we’ve all seen the overstating of doing good and how that can backfire. Now there’s fear about committing to anything which is almost as bad.”

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How important is the S and G in ESG? A discussion about more than just carbon.
How important is the S and G in ESG? A discussion about more than just carbon.

Sustainability is often associated with being an environmental concept, but in actuality, it requires the harmony of multiple parts. For an organisation to be deemed sustainable, it must consider more than just the environment. An organisation could be offsetting its carbon emissions and planting trees, but if its supply chain supports modern slavery and its board is composed of members who have an interest in the continuation of burning fossil fuels, then would you really consider it sustainable?

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What is scope 3 and why should I care?
What is scope 3 and why should I care?

When we talk about Greenhouse Gas emissions (GHG), there’s no one size fits all. That’s why you generally see them broken down into three categories, scope 1, 2, and 3. The term scope denotes the source of the GHG emissions or removals associated with an organisation’s activities, with scope 3 being one piece of the puzzle.

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By being part of the waitlist, you'll have the opportunity to gain early access and accelerate your business's sustainability growth while positively impacting people and the planet.